Sainsbury's

Our vision

Our vision is to be the most trusted retailer, where people love to work and shop. We’ll do this by putting our customers at the heart of everything we do and investing in our stores, our colleagues and our channels to offer the best possible shopping experience.

We want to be known for doing the right thing, for our customers, our colleagues, our communities, our suppliers and our planet. How? By sticking to our values and commitments.

These aren’t just empty promises to make us look good. We’ve reviewed and relaunched our sustainability plan and have publically stated where and how we believe we can make a positive impact on the economy, the environment and society. We’re addressing the most significant issues faced by our customers, colleagues, stakeholders and business and, by 2020, we believe we will have made a tangible difference.

13,000
colleagues have worked for us for 20 years or more

Our values

  • Living healthier livesLiving healthier lives
  • Sourcing with integritySourcing with integrity
  • Respect for our environmentRespect for our environment
  • Making a positive difference to our communityMaking a positive difference in our community
  • A great place to workA great place to work

We want to help our customers eat healthily. By improving the quality of the food in their baskets, even small changes can make a big impact.

11
tonnes of salt removed from our own-brand cereal range

Explore our values

We know our customers better than anyone else, Our values make us different, Colleagues making the difference, Great products and services at fair prices, There for our customers

How our strategy supports our vision

Our business strategy outlines how we’ll achieve our vision of being the most trusted retailer where people love to work and shop. Since we first launched, nearly 150 years ago, we’ve been helping our customers live well for less. That’s as true today as it was back then.

Now, as one of the UK’s leading retailers across food, clothing, general merchandise and financial services, we have even more responsibilities to our customers, our colleagues, our communities and our planet. To reach our goals, we’ve identified five strategic priorities that we believe will build trust and goodwill.