Jo Unwin set up the Jo Unwin Literary Agency in 2013. Prior to becoming an agent, she had a career as an actress and television script writer (writing credits include Byker Grove and My Parents are Aliens). Her move into publishing started with a stint as a book scout for Aardman animated features, moving on to become a bookseller, and becoming a Literary Agent in 2008.

She represents many debut and bestselling authors such as Richard Ayoade, Brian Bilston, Charlie Brooker, Candice Carty-Williams, Jo Cheetham, Prof Lucy Easthope, Emma Flint, Jack Meggitt Philips, AJ Pearce, Georgia Pritchett, Nadia Shireen, and Kit de Waal.